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3. As designers we must always embrace the past that came before and also be innovative in the present. We do this by being knowledgeable about design from the past, and applying that knowledge to present circumstances. As well as applying knowledge about the past we must also be innovative in the ways in which we apply the knowledge. This can be done by creating a perspective that does not simply embrace the past but proactively uses past knowledge to improve upon the present. By looking at what was successful and not successful in the past we are able to apply this knowledge and use it, or be innovative and transform concepts to work today.
4.Television in the 1950’s and 1960’s was very influential on the culture of the time. The ideas and concepts that were portrayed on television were brought into the home. This can be seen in today’s society still through the television. Design and culture are streamed through the television at any given time that it is one, whether through programming or commercials. The cultural “norm” is pushed though the programming and into the home. In the 50’s and 60’s different “norms” were accepted such as family values and ways of advertising, that are far different from today, but the concept of these ideas coming to the people through the television are the same.
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