magazine advertisement.

Each of these magazine advertisements are well designed and communicate the function and purpose effectively. The product that is being advertised is clear and easily understood. Within each article the eye is directed toward the product that is being advertised. In the case of the second advertisement the chair is in the middle of the page and white which causes it to jump out at the reader. This is the same in the Cartier advertisement. In the Tiffany & Co. advertisement the color of the jewelry is the same color as the text block which draws the readers eye up toward the product. Repetition is used in the first advertisement. The illustrations throughout all of the advertisements evoke emotions that are parallel with the emotions the product might evoke. The font typefaces and text placement do not take away from the advertisement but rather add to the design. The eye is drawn to the text but then directed toward the main focus of the advertisement, and in the case of the first advertisement the eye is not drawn to the text but rather to the product.